Saturday, March 28, 2009
What's the top universally expat-maddening thing in Singapore, you ask? Customer service, especially at restaurants. Admittedly, we hail from a foodie city, and we've been fortunate to dine at many of its best restaurants, where both the food and the service are world-class. (Though we still haven't made it to the French Laundry, where they believe that "service should feel like a ballet," train their waiters in professional dance techniques to teach them grace and balance, and calculate the optimal distance to stand from a dining patron -- variable, of course, depending on the height of the server and the girth of the customer. Fortunately most American tourists in the Bay Area don't make it any further north than Fisherman's Wharf.) But I like to think we're quite reasonable in our expectations of service, particularly when these places are clearly trying to attract expats who are married to people who don't like Asian food and happily charge top dollar for providing an alternative to hawker center fare.
You'd think Gordon Ramsay would have shown up by now to try to make his next millions on restaurant makeovers here...but given that it's considered very unseemly to get loud or swear, he might not be the right cultural fit. So let me channel him, F-bomb free, for this post, with advice for restaurant and cafe owners island-wide. (Please note that this list has been extensively researched, aided by the fact that we were stuck in corporate housing for a month and had to eat out nearly every night. Each recommendation is based on experiencing the problem at at least 3 different restaurants and confirming with at least 2 other expats that they have been similarly tormented.)
1. Don't teach your servers to earnestly repeat the customer's order out loud after taking it down...and then forget to reinforce the part of the lesson about actually getting the order right.
2. Don't close the kitchen without asking us if we want dessert or coffee or both. Keith tried to challenge this system one evening at one of Singapore's nicer Italian restaurants, standing on principle to demand a cheese plate after the kitchen staff were all at home asleep in bed. The result was a platter of functional cheese -- a hunk of parmesan, a block of pecorino romano, and mound of something like ricotta -- that the waiter had desperately thrown together to prevent an encounter with the side of Keith's personality that's usually only on display when the homeless guys come in and start hassling the bartender chick at the Hyde Out.
3. Don't hire 20 servers and think that this represents a visible commitment to providing excellent customer service. Trust us -- we're way more likely to get annoyed when we see 20 20-something waiters gabbing together at the cash register than we are if there's only 2 supremely harried but generally well-meaning and hard-working servers.
4. Don't offer "starters" and "main courses" if you're actually planning to deliver the plates to various people at the table at random moments throughout a 45 minute period. Just call it tapas and embrace the fact that maybe timing isn't one of the core competencies of your kitchen staff.
5. Don't avoid giving the customer disappointing news. (Note: this is tendency we've seen in much of our Asia travels, and you can imagine that in arenas other than food -- like, say, health care -- it might cause real problems.) If you've run out of tomatoes for a BLT, please don't show up with a bacon and lettuce sandwich and then ask if we want more lettuce to make up for the fact that there's no tomatoes. Or, in an all time classic, don't think you can, without telling us, substitute squid ink pasta for regular pasta in a pasta dish that's been ordered out of desperation/frustration/starvation because you've managed to screw up our steak three times. It's not the same. Really. Just give us a cheese plate.
